Creativity is one of my Core Values

My life is a creative ferris wheel, constantly rotating with inspiring ideas to help people live their most joyful, loving and abundant life possible. In all that I create, I do it with a deep passion that reflects the unconditional love that I have for others and myself. Being creative is at the core of everything I do. 

Julianna C. Avelar GIA AJP

Julianna is a well-known mover and shaker in the creative business lifestyle community. “Her achievements include; business development, lifestyle and weaving expert, inventor, author, designer, on air talent and social media influencer. By using creativity to promote and nurture self love, Julianna has inspired excitement in millions of people around the world to explore their creative side through artistic expression. 


Julianna holds the Patent for the Jewel Loom™ and Baby Jewel Loom™ beading tools in both the US and Canada. The Jewel Loom™ was nominated as one of the Top 20 HOT Products at the 2013 Craft & Hobby Association Trade Show. The Jewel Loom™ tools can be found at Mass Merchants, Independent stores and Online Retailers through out the World.


Julianna is often referred to in the Craft Industry as the “Fire Behind the Wire” because she was one of the first artists to see the possibilities of Artistic Wire as a craft trend and to develop products and projects to bring wire to the craft consumer. Julianna was elected by the Craft & Hobby Association to present the latest trends and wire working techniques at the Japan Hobby show in Tokyo and has represented hundreds of companies on air and in person around the World.


Julianna’s sincerity and compassion along with her genuine enthusiasm for the creative arts have built a loyal viewing and shopping audience for over 25 years. Julianna became a household name in the creative industry with her thousands of appearances on shows such as TNN’s Aleene’s Creative Living, HGTV’s Carol Duvall Show, PBS Scrapbook Memories, DIY Scrapbooking, PBS Beads Baubles & Jewels, Shop at Home TV, Home Shopping Network, QVC and The Jewelry Television Network.


Julianna has been referred to as a "Trusted Advisor" by many industry leaders. She has guided numerous individuals and companies to achieve personal and professional success throughout her 25 years of business and lifestyle consulting. 

"I have known and worked with Julianna C. Avelar for well over 20 years. Julianna was our Companies International Spokesperson and traveled the World teaching and selling our products to Mass, Independent and Distributor accounts. She demonstrated in-depth product knowledge, unique sales techniques and excellent business relationship skills. Julianna understands the importance of embracing and growing a brand that coincides with your Company Values. "

Kristen Highberg
President Ellison Sizzix Corporation

"I have had the pleasure of working with Julianna C. Avelar for well over 20 years. Julianna worked as one of my Co-Hosts and Producers on the hugely popular Aleene's Creative Living Television Show. She is extremely talented, her work ethics are impeccable and she always delivers. Julianna is funny, direct, flexible, displays a high level of intuitive business skills and creative thinking. I am proud to call her my friend and business associate."

Tiffany Windsor
Aleenes Creative Living

"Julianna saw the potential of our product line and knew that with her vision and guidance, Artistic Wire would make a splash in the Arts & Crafts Industry. She taught everyone in our Company how business is done from arranging all trade shows to deciding what publications to advertise with. You will not regret working with Julianna. "


"Julianna made me feel welcome, comfortable and motivated to really do some work and explore how I can be an even better human. We laughed, cried and experienced some moments that felt powerful and moving. I have nothing but wonderful things to say as a witness to her ability of applying her gifts. I feel that my Soul Art experience was fun, creative and relaxing. On a deeper level, It made me open my eyes wider to my own power as an individual. Setting intentions has always been a bit difficult for me, but with Julianna’s encouragement I felt more open to really explore what it is that I want. I came away from the experience with powerful insight into what I need to do to expand creatively and spiritually. I feel grateful for the opportunity to work with Julianna. I hope to be able to do it again in a few months to evaluate my progress. Brandi Fletcher  "


" I have known Julianna Avelar professionally since 2009 (10 years) Julianna is a talented jewelry designer, author, teacher, product developer and television spokesperson. Julianna has done a variety of work for me in the past including jewelry design, product development, jewelry demonstration and instruction, and she has represented the Beadalon Artistic Wire brands on television and in-person at trade shows. She is honest, dependable and hard-working person that takes pride in her work. Julianna has a passion for the jewelry industry and she has a unique sense of style and ability to combine colors, textures and materials into one-of-a-kind finished jewelry. I highly recommend Julianna Avelar to you. "

Michael J. Shields
Beadalon VP Sales & Marketing


Julianna also know as “Jewels” to friends and family is “mother” to Josh and Marlin Brando her constant companion Frenchie. She enjoys traveling, making jewelry, shopping, reading, long walks on the beach, boating and being with friends and family.